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The World of the California Invasion Privacy Act

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Author: William Fife III

Fife brings decades of real-world compliance and regulatory leadership to the stage. Having served as Chief Compliance Officer and General Counsel for national automotive finance company Arivo Acceptance, as well as General Counsel for MEI Group and Ikon Technologies, Fife has spent his career operating inside some of the most heavily regulated industries in the country. His experience spans consumer finance, fintech, automotive retail, insurance, and B2B technology, where he has guided companies through complex federal and state regulatory frameworks including the FDCPA, ECOA, TILA, FCRA, TCPA, GLBA, COPPA, and UDAAP
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SEVEN PLAINTIFFS AND COUNTING: What the Expanded Hims & Hers Lawsuit Means for Online Retailers and Lead Generators

11 Nov 2026
On November 10, 2026, the Federal Trade Commission announced that it had filed an amended complaint adding Arizona, Florida, Nebraska, Ohio, and Wisconsin as co-plaintiffs in its lawsuit against telehealth…
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CALPRIVACY REMINDER—DROP Cycle 1 Deadline Approaching—October 29, 2026 (and other reminders)

21 Oct 2026
Hello CIPAWorld. CalPrivacy just issued a reminder that all data brokers active in DROP must have completed at least one full cycle of deletion request processing no later than October…
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CONGRATULATIONS, YOU’RE A HEALTH COMPANY NOW.

15 Oct 2026
Consumer Health Data Laws Reach Lenders, Carriers, and Software Platforms That Never Saw Themselves Becoming Here is the uncomfortable part, stated first.  You do not have to sell medicine, run…
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INADVERTENT CLASSIFICATION: IS YOUR B2B ENTERPRISE A DATA BROKER?

7 Oct 2026
The Registry Does Not Read Your Pitch Deck Ask the chief executive of a sales intelligence platform whether the company is a data broker, and you will get the look…
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CALIFORNIA RETIRES THE PEN REGISTER LAWSUIT BUFFET – California Governor Newsom signed SB 690

1 Oct 20265 Oct 2026
Governor Newsom signed SB 690 on September 30, 2026, which means California’s plaintiffs’ bar must find a new hobby for the pen register provision of the Invasion of Privacy Act.[i]…
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THE STATUTE WAS THE THREAT.  THE RULE IS THE INVOICE.

18 Sep 2026
What Colorado’s proposed AI rules demand of the model behind your loan and the bot in front of your customer Two systems you run now report to the Colorado Attorney…
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GOD BLESS TEXAS! Texas AG says he won’t let California’s needless CIPA litigation spill into Texas

17 Sep 2026
I love living in Texas. Texas Attorney General Ken Paxton issued a consumer alert warning Texas businesses and nonprofit organizations about a recent increase in demand letters alleging violations of…
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TEXAS LEADS THE WAY…AGAIN!!!

10 Sep 2026
Texas Establishes Landmark Liability Against TikTok for Misleading Parents Texas became the first state in the nation to establish liability against TikTok for deceiving parents and exposing minors to harmful…
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UPDATE: CALIFORNIA SB 690 NEARING PASSAGE

30 Aug 202630 Aug 2026
California just took a step to restricting the plaintiffs’ bar’s favorite toy.  On August 28, 2026, both houses of the Legislature passed Senate Bill 690, and the measure now sits…
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META SETTLES MULTI-STATE CHILD SAFETY AND PRIVACY LITIGATION

26 Aug 202626 Aug 2026
Meta Platforms, Inc. and a coalition of state attorneys general reached a proposed $17 billion settlement- yes, that is billion with a B- on August 26, 2026, resolving the consolidated…

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About CIPA World

CIPAworld.com isn’t just a blog, its a lifestyle obsession for those that eat, sleep, and breathe the CIPA like we do.

We’ll break all the CIPA news–usually before anyone else does–with witty and informative articles that break the mold of stuffy law firm analysis. Yet the analysis you’ll find will always be dead on and steeped in our massive combined CIPA defense experience.

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The opinions expressed in content on CIPAworld are solely those of the authors and contributors that share their content here. What you read here is not legal advice, obviously.

All content copyright Eric J. Troutman, except that contributors retain license to use and re-publish their works.

All other rights reserved. Forever and ever, and all that.

Contact: troutman@troutmanamin.com

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