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The World of the California Invasion Privacy Act

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Author: Puja "Queenie" Amin

Puja J. Amin is the Queenie and co-founder of TCPAWorld. Other than the Czar, Queenie is probably the best known TCPA lawyer on the planet. Queenie cannot be stopped. One of the best known names in the marketing legal world, she has vast experience defending and counseling businesses on consumer protection laws including the TCPA, CIPA, FCRA and a host of privacy-related statutes. She has provided legal oversight on an enterprise basis to major direct-to-consumer brands and defended some of the largest companies in the nation in major federal court litigation--earning her the title of "Queenie" of the TCPA. She's also a 10+ times Trifecta finisher and international Spartan Race qualifier, who commonly competes in "Ultra" endurance challenges.
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SENATE BILL 690 AMENDED: California Scales Back Its Proposed CIPA Overhaul by Eliminating the “Commercial Business Purpose” Exemption—Here’s What the Latest Means for CIPA Litigation

3 Jul 2026
When California Senate Bill 690 ("SB 690") was first introduced, it promised to be the most significant overhaul of the California Invasion of Privacy Act ("CIPA") in decades. Businesses across…
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ANOTHER DAY—EH, ANOTHER HOUR—ANOTHER VIVEK SHAH CIPA DEMAND: Businesses Should Stop Giving Into Meritless Vivek Shah Demands

26 Jun 2026
If you've received a CIPA demand letter from Vivek Shah, welcome to a club that seems to be getting larger by the hour. Over the past several months, our office…
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CIPA WIN: California Superior Court Sustains Dismissal of Website Tracking Claims, Holding CIPA’s Pen Register Provisions Do Not Apply to Routine Web Analytics Technologies

1 Jun 2026
On May 27, 2026, a California superior court delivered a positive ruling during the ongoing wave of website tracking litigation brought under CIPA—Judge Gary Roberts of the Los Angeles County…
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ABBOTT DELIVERS A COMPLETE WIN: Pixel-Based CIPA and ECPA Claims Dismissed With Prejudice For Failure to Allege Disclosure of Protected Health Content

3 Mar 2026
In the latest CIPA/ECPA pixel case, Abbott Laboratories walked away with a complete dismissal after plaintiffs alleged that Meta Pixel and Google tracking tools on its FreeStyle Libre free-trial pages…
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ARBITRATION UNLOCKED: Federal Court Grants Roblox’s Motion to Compel Arbitration in Privacy Class Action

23 Feb 2026
In Garcia et al v. Roblox, United States District Court, C.D. California, 2026 WL 413636 Roblox moved to compel arbitration in a suit alleging  the online game platform and creation…
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CONSENT IS (STILL) KING: Court Dismisses ECPA, WESCA, and Invasion of Privacy Claims Against Cigna, Finding Consent in Privacy Notice Dispositive

6 Feb 202610 Feb 2026
In a significant win for defendants relying on online consent through privacy notices, Chief Judge Wendy Beetlestone of the Eastern District of Pennsylvania dismissed key privacy claims brought against Cigna,…
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CALIFORNIA JUDGE PUTS MyFitnessPal ON A PRIVACY DIET: Key Privacy Claims Survive as Court Weighs In on Cookie Consent and Consumer Privacy Expectations

30 Jan 2026
This one definitely caught my attention. I’ve been using MyFitnessPal for 13+ years - it's been a very reliable tool for tracking my fitness and nutrition. But like so many…
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BREAKING: Video Privacy Set To Be Latest Battleground As Supreme Court Considers Definition of “Consumer” Under VPPA

26 Jan 202624 Apr 2026
This morning, the Supreme Court granted a petition asking it to determine whether the Video Privacy Protection Act (“VPPA”) applies to consumers who subscribe to non-audiovisual content, such as a…
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INTERLOCUTORY APPEAL DENIED: Mashable, Inc. Remains Defendant in the in the CIPA Story It Might’ve Covered

26 Jan 202626 Jan 2026
In Dawn Fregosa v. Mashable, Inc., Case No. 25-cv-01094-CRB the Northern District of California denied defendant Mashable, Inc.’s attempt to certify an interlocutory appeal in the class action lawsuit brought…
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SECOND BITE OF THE APPLE: Court Dismisses Privacy Claims Stemming from Data Collection on Apple Apps for the Second Time Around

22 Jan 202624 Apr 2026
In a big win for Apple, a California district court dismissed sprawling claims that the tech giant collects data from its users even after certain privacy settings are disabled. While…

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About CIPA World

CIPAworld.com isn’t just a blog, its a lifestyle obsession for those that eat, sleep, and breathe the CIPA like we do.

We’ll break all the CIPA news–usually before anyone else does–with witty and informative articles that break the mold of stuffy law firm analysis. Yet the analysis you’ll find will always be dead on and steeped in our massive combined CIPA defense experience.

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The opinions expressed in content on CIPAworld are solely those of the authors and contributors that share their content here. What you read here is not legal advice, obviously.

All content copyright Eric J. Troutman, except that contributors retain license to use and re-publish their works.

All other rights reserved. Forever and ever, and all that.

Contact: troutman@troutmanamin.com

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