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The World of the California Invasion Privacy Act

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Author: Tammana Malik

Tammana is a dual-qualified attorney (CA and India) specializing in privacy, advertising, and marketing law. At Troutman Amin, LLP’s California office, Tammana supports high-stakes litigation and compliance, advising on class action defense strategy and regulatory risks under the federal Telephone Consumer Protection Act, California Invasion of Privacy Act, and other privacy and marketing laws. Before moving to California, Tammana litigated complex commercial and white-collar disputes in New Delhi, India, building early trial experience and a client-first approach. A 2024 graduate of UCLA School of Law (specializing in Media, Entertainment, and Technology Law) and alumna of National Law University, Delhi, Tammana is a regular contributor on telemarketing regulation, tech governance, and privacy litigation and compliance.
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COOKIE CUTTER SOLUTION? Senate Bill 690’s “Commercial Business Purpose Exemption” Could Crumble CIPA Lawsuits!

2 Jun 20252 Jun 2025
California Senate Bill 690 (“SB 690”) aims to amend CIPA by creating a broad exemption for the use of online tracking technologies if employed for a “commercial business purpose.” This…
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BREAKING: Todd Snyder to Pay Six Figure Fine for Consumer Privacy Violations

6 May 2025
The California Privacy Protection Agency (CPPA) has taken decisive enforcement action against national clothing retailer Todd Snyder, Inc., highlighting the increasing scrutiny businesses face under the California Consumer Privacy Act…
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Ubisoft Defeats Privacy Lawsuit Over Meta Tracking Pixel: These Are the Key Compliance Takeaways You Need to Know

16 Apr 2025
As privacy litigation over tracking pixels continues to surge, a recent decision out of California offers a clear win for companies that implement strong consent mechanisms. In Lakes v. Ubisoft,…
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CONSORTIUM OF PRIVACY REGULATORS: Eight States Announce Bipartisan Consumer Privacy Initiative

16 Apr 2025
Eight state regulators have announced a bipartisan initiative to coordinate the implementation and enforcement of their privacy laws. The Consortium of Privacy Regulators includes the California Privacy Protection Agency (“CPPA”) and…
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HOTLY LITIGATED: Pennsylvania Court Finds Plaintiff Implicitly Consented to Third-Party Tracking Software

26 Mar 202526 Mar 2025
A recent ruling in Popa v. Harriet Carter Gifts, Inc. (W.D. Pa. March 24, 2025) has reaffirmed the role of privacy policies in establishing user consent for online tracking. After…
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CAPITAL ONE SUED: Plaintiffs Allege 17 Separate Causes of Action in New Website Tracking Case

11 Mar 2025
Shah v. Cap. One Fin. Corp., No. 24-CV-05985-TLT, 2025 WL 714252 (N.D. Cal. Mar. 3, 2025) has raised some serious allegations against Capital One (“Defendant”), accusing the financial giant of…
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MASSACHUSETTS PRIVACY LAW CLARIFIED: Website Tracking Escapes Wiretap Act Scrutiny

28 Oct 2024
The Massachusetts Supreme Judicial Court, in Kathleen Vita v. New England Baptist Hospital, has sparked significant debate by ruling that the state’s Wiretap Act (G. L. c. 272, § 99)…
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COURT REFUSES TO EXTEND CIPA: Dismisses Privacy Claim Arising From Marketing Optimization Software

25 Oct 2024
Digital marketers in California can breathe a sigh of relief in light of the dismissal of a putative class action lawsuit against The Gap, Inc (“Gap”). The case, Ramos v.…
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$13 MILLION SETTLEMENT: FCC Resolves Investigation Into AT&T Data Breach With Consent Decree

20 Sep 202419 Sep 2024
On September 17, 2024, the Federal Communications Commission (“FCC”) announced a $13 million settlement with AT&T, resolving an investigation by the FCC’s Enforcement Bureau into whether AT&T failed to adequately…

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About CIPA World

CIPAworld.com isn’t just a blog, its a lifestyle obsession for those that eat, sleep, and breathe the CIPA like we do.

We’ll break all the CIPA news–usually before anyone else does–with witty and informative articles that break the mold of stuffy law firm analysis. Yet the analysis you’ll find will always be dead on and steeped in our massive combined CIPA defense experience.

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The opinions expressed in content on CIPAworld are solely those of the authors and contributors that share their content here. What you read here is not legal advice, obviously.

All content copyright Eric J. Troutman, except that contributors retain license to use and re-publish their works.

All other rights reserved. Forever and ever, and all that.

Contact: troutman@troutmanamin.com

www.troutmanamin.com

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Irvine, CA 92618

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