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The World of the California Invasion Privacy Act

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Author: Tammana Malik

Tammana is a dual-qualified attorney (CA and India) specializing in privacy, advertising, and marketing law. At Troutman Amin, LLP’s California office, Tammana supports high-stakes litigation and compliance, advising on class action defense strategy and regulatory risks under the federal Telephone Consumer Protection Act, California Invasion of Privacy Act, and other privacy and marketing laws. Before moving to California, Tammana litigated complex commercial and white-collar disputes in New Delhi, India, building early trial experience and a client-first approach. A 2024 graduate of UCLA School of Law (specializing in Media, Entertainment, and Technology Law) and alumna of National Law University, Delhi, Tammana is a regular contributor on telemarketing regulation, tech governance, and privacy litigation and compliance.
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SPLIT SIGNALS FROM THE NINTH CIRCUIT: CIPA Cases Against Converse and Bloomingdale’s Give Rise To Conflicting Interpretations

7 Jul 20256 Jul 2025
The Ninth Circuit recently heard oral arguments in two critical appeals examining the application of the California Invasion of Privacy Act (“CIPA”) to website tracking technologies, issuing a ruling in…
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CALIFORNIA RAISES THE STAKES: AG Bonta Announces – Largest Ever – $1.55 Million Settlement With Healthline For Using Website Tracking AdTech In Violation Of The CCPA

2 Jul 20252 Jul 2025
On July 1, 2025, California Attorney General Rob Bonta announced a $1.55 million settlement with Healthline Media LLC, resolving alleged violations of the California Consumer Privacy Act (CCPA) and the…
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CIPA LITIGATION RISK CONTINUES!: Senate Bill 690 – Exempting Website Tracking Technologies From California’s Wiretap Law – Moves Forward As A Two-Year Bill, Potentially Carrying Over Into The 2026 Legislative Session

1 Jul 2025
The California State Assembly’s Committee on Public Safety has voted to advance Senate Bill 690 (“SB 690”), but with a significant caveat – the proposed amendment to California’s wiretapping law,…
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SB 690 – THE CIPA AMENDMENT WE HAVE ALL BEEN WAITING FOR – UNANIMOUSLY PASSES SENATE! The Bill Could Allow Online Tracking Technologies If Used For A “Commercial Business Purpose”

4 Jun 20254 Jun 2025
In a decisive 32-0 vote on June 03, 2025, the California State Senate cleared SB 690, signalling its support for an amendment that would drastically alter the state’s wiretapping statue.…
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COOKIE CUTTER SOLUTION? Senate Bill 690’s “Commercial Business Purpose Exemption” Could Crumble CIPA Lawsuits!

2 Jun 20252 Jun 2025
California Senate Bill 690 (“SB 690”) aims to amend CIPA by creating a broad exemption for the use of online tracking technologies if employed for a “commercial business purpose.” This…
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BREAKING: Todd Snyder to Pay Six Figure Fine for Consumer Privacy Violations

6 May 2025
The California Privacy Protection Agency (CPPA) has taken decisive enforcement action against national clothing retailer Todd Snyder, Inc., highlighting the increasing scrutiny businesses face under the California Consumer Privacy Act…
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Ubisoft Defeats Privacy Lawsuit Over Meta Tracking Pixel: These Are the Key Compliance Takeaways You Need to Know

16 Apr 2025
As privacy litigation over tracking pixels continues to surge, a recent decision out of California offers a clear win for companies that implement strong consent mechanisms. In Lakes v. Ubisoft,…
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CONSORTIUM OF PRIVACY REGULATORS: Eight States Announce Bipartisan Consumer Privacy Initiative

16 Apr 2025
Eight state regulators have announced a bipartisan initiative to coordinate the implementation and enforcement of their privacy laws. The Consortium of Privacy Regulators includes the California Privacy Protection Agency (“CPPA”) and…
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HOTLY LITIGATED: Pennsylvania Court Finds Plaintiff Implicitly Consented to Third-Party Tracking Software

26 Mar 202526 Mar 2025
A recent ruling in Popa v. Harriet Carter Gifts, Inc. (W.D. Pa. March 24, 2025) has reaffirmed the role of privacy policies in establishing user consent for online tracking. After…
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CAPITAL ONE SUED: Plaintiffs Allege 17 Separate Causes of Action in New Website Tracking Case

11 Mar 2025
Shah v. Cap. One Fin. Corp., No. 24-CV-05985-TLT, 2025 WL 714252 (N.D. Cal. Mar. 3, 2025) has raised some serious allegations against Capital One (“Defendant”), accusing the financial giant of…

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About CIPA World

CIPAworld.com isn’t just a blog, its a lifestyle obsession for those that eat, sleep, and breathe the CIPA like we do.

We’ll break all the CIPA news–usually before anyone else does–with witty and informative articles that break the mold of stuffy law firm analysis. Yet the analysis you’ll find will always be dead on and steeped in our massive combined CIPA defense experience.

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